India’s ban on Chinese apps, including TikTok, has allowed homegrown short-video apps like Josh to thrive; Josh has 150M+ MAUs and a $5B valuation as of April (Saritha Rai/Bloomberg)

Digital and Traditional Marketing

Saritha Rai / Bloomberg:
India’s ban on Chinese apps, including TikTok, has allowed homegrown short-video apps like Josh to thrive; Josh has 150M+ MAUs and a $5B valuation as of April  —  Jiya Kiran Valambhia’s success story as a social media influencer is a familiar one in the age of TikTok.

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