Information technology companies are associated with innovation, progress, and responsibility, so the logo should reflect these characteristics. In such a difficult situation it is quite difficult to choose something appropriate, and this is where the logo generator Turbologo comes to the rescue. Thanks to this innovative tool you can create a unique, memorable, and outstanding logo for your IT company. So, in this material, you will learn how to create a logo for an IT company.
How to create a good logo for an IT company
To achieve the goal, most often choose geometric shapes and strict lines without scrolls and painted patterns. But to create a successful logo, you need to add emotion and a pinch of creativity.
One-size-fits-all and standard signs no longer attract anyone. They can spoil the impression of any company, regardless of its activities. Therefore, if you want a unique and expressive logo, you should not use popular solutions.
Common images such as computers, monitors, mice, and keyboards can be unusually played with or even abandoned, choosing abstract images that symbolize technology and development instead.
The impact of forms on consumer perception
By choosing a shape or form for your logo, you put a special meaning into it. Consumers when looking at the sign will appear certain associations, and therefore use a symbol to form their desired image.
For example:
- The circle symbolizes unity and friendship;
- A square symbolizes stability and constancy;
- The curve – flexibility and adaptability;
- Vertical lines – strength and endurance;
- Horizontal lines – tranquility and stability.
What typeface is better to use?
To stand out from competitors and interest consumers, you have two options – to develop your font or adapt an existing one.
It’s not the beauty of the letters that come first, but matching the lettering to the specifics of the business. Creative companies, working in the field of entertainment, will do with cheerful and mischievous fonts, while software developers are better to choose a serious font, emphasizing stability and reliability.
The most common lettering in the IT sphere is high-tech letters. When developing a unique font should not be chased by fashion, because this sign may become irrelevant in a couple of years.
Choosing a successful color for the logo
Color works wonders and says more about your business than you think. With the right hue, you can create a trusting relationship with consumers and awaken certain emotions in them.
Often you don’t need a name to know which company is in front of us. It is enough just to see the corporate color and silhouette to recognize the brand. That’s the power of color, and that’s the secret that well-known companies use to increase their recognizability.
The right shade will trigger the right associations in customers and connect them with your business. In the IT field, the most popular colors are blue, red, green, and gray.
Conclusion
To stand out from the many competing firms, and to attract and intrigue users, do not be afraid of bold solutions. The logo with traditional characters looks faded and boring, and the original logo can surprise, and thus quickly be remembered. The Turbologo logo generator breaks stereotypes and goes beyond the conventional, so interesting solutions for IT companies are waiting for you.
